How to See the World by Nicholas Mirzoeff, Russian edition
CoFo Sans in a gradient of sizes, on the purely typographic cover of the Russian translation of How to See the World, published as Как смотреть на мир by Ad Marginem in 2019.
In How to See the World, visual culture expert Nicholas Mirzoeff offers a sweeping look at history’s most famous images—from Velázquez’s Las Meninas to the iconic “Blue Marble”—to contextualize and make sense of today’s visual world. Drawing on art history, sociology, semiotics, and everyday experience, he teaches us how to close read everything from astronaut selfies to Impressionist self-portraits, from Hitchcock films to videos taken by drones. Mirzoeff takes us on a journey through visual revolutions in the arts and sciences, from new mapping techniques in the seventeenth century to new painting styles in the eighteenth and the creation of film, photography, and x-rays in the nineteenth century. In today’s networked world, mobile technology and social media enable us to exercise “visual activism”—the practice of producing and circulating images to drive political and social change. Whether we are looking at pictures showing the effects of climate change on natural and urban landscapes or an fMRI scan demonstrating neurological addiction, Mirzoeff helps us to find meaning in what we see.
A powerful and accessible introduction to this new visual culture, How to See the World reveals how images shape our lives, how we can harness their power for good, and why they matter to us all.
