The ads from this campaign don’t use the “Walking Fingers” logo, which was designed by Henry Alexander for the New England Telephone Company in 1962, and soon became the national trade mark for the Yellow Pages of every phone book. Instead, they show an open phone book with “Yellow Pages” in Univers and a receiver on top. In some ads, the walking fingers are present in the form of photography, though, and also appear in the slogan “Let your fingers do the walking.”
Source: www.flickr.comUploaded to Flickr by Bart Solenthaler and tagged with “britannic”. License: All Rights Reserved.
“Sure, you could live without the Yellow Pages.
(or without newspapers, or automobiles, or telephones, or clocks.)
Find it here first – fast. Action-People do.”
Source: www.flickr.comUploaded to Flickr by Bart Solenthaler and tagged with “britannic”. License: All Rights Reserved.
“There is something you won’t find in a copy of the Yellow Pages.
(Cobwebs.)
Action-People find it here first – fast. Let your fingers do the walking.”
Source: www.flickr.comUploaded to Flickr by Bart Solenthaler and tagged with “britannic”. License: All Rights Reserved.