El Enemigo
El Enemigo (“The Enemy”) is a YouTube channel that reviews and documents emerging Colombian music, becoming today one of the most relevant figures on the national scene. The new identity sought to reach all the diversity of its audience by transmitting its critical and objective position, and to communicate that music must be an act of interaction between cultural diversity.
The logo is based on Eckmannpsych. The font’s lowercase glyphs have been combined with scaled-down uppercase forms for E and L for a biform/unicase look. Some characters – such as N, I, M – were customized to achieve better readability when used in reduction.
Each of the various categories is represented by an icon in the form of an E. Some of them use digital fonts, some are based on showings found in an old type catalog, and some are custom drawn.
Emergente: Baby Teeth, customized / Enemigo: Eckmannpsych / Internacional: Pilat
Escuchar: inspired by a ZIGZAG g, but altered to look like an ear and an E / Rock: Ohno Blazeface Italic / Electronica: Quartz, customized / Rap: Pilat, customized / Metal: Cloister Black
Emitir: Lamina Don / Vlogs: Motter Ombra / Noticias: Ohno Blazeface / Entrevistas: Putty Bold
