You’ve likely seen the D’Aiuto storefront if you’ve walked down 8th Avenue just south of Penn Station, past a string of low-rent XXX shops and steam-table buffets. D-’-A-I-U-T-O, the sign reads in blocky hot-pink capital letters. […] This is the last remaining vestige of the Baby Watson empire, a kingdom built upon cream cheese nearly a century ago.
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And another related image:
Nina’s daylight shot reveals there is another Letraset classic: Alan Meeks’ Kestrel Script for “Best Cheesecake On Earth”.