Nordsee-Linie ad (1902)
Ad for express steamers from Hamburg to the North Sea resorts from 1902. The drawing (signed by Madalena?) shows the Sylter Süd-Bahn which was put into operation the year before.
The primary typeface is Herkules. Issued by Berthold and its subsidiary Bauer & Co. in 1899, Herkules is the boldest and widest style from the foundry’s series of jobbing typefaces with club terminals, see also Carola-Grotesk, Inseratschrift Record, Regina-Kursiv and Hansa-Kursiv. “Von” and “nach den” is set in a related narrower style: It’s the schmal fett style of Gloria by Emil Gursch’s foundry.
This pairing is interspersed with Schelter & Giesecke’s Breite halbfette Grotesk. The smaller text at the bottom features styles from the De Vinne/Romana genre, in three weights. While the boldest one appears to match the fett (ca. 1901) from Gursch’s Elzevir, the light weight looks like Schelter & Giesecke’s Romanisch, with a descending R leg and an open bowl in p.
