Mazars
Homepage of the global website.
Halyard Text is the brand typeface of Mazars.
In October 2020, the audit, accounting and consulting group launched a new global brand identity in over 90 countries and territories. Halyard Text by Darden Studio is used for the new logo and throughout the identity. The beautifully robust and lively grotesque sans lends the brand a common voice – on screen, in print, and beyond. The Halyard Text family reliably brings across the message on the various websites as well as in corporate publications like annual reports and studies.
The logotype is based on the SemiBold weight of Halyard Text. The letters m and n were altered, and the ink traps in z smoothed out. According to Mazars, the lowercase lettering of the wordmark represents the company’s approachability while the blend of angles and curves reflects the balance of human and technology in their approach.
Web page for Mazars University.
Publication covers.
Yearbook 2020 cover and table of contents.
Spread from the annual report with the year in numbers.
Covers of additional reports.
Spread from the Integrated Transparency Report.
Slide from the brand campaign, introducing the slogan “Experience a different perspective”.
The new logo on the facade of a Mazars office building.
