An & Verkauf Fundgrube
This reminded me of those TypeCooker recipes that leave you wondering who will ever have a desire for something like “weight: black / width: monospaced / contrast amount: a lot of contrast / stems: slightly concave / intended application: signage / special: initial swashes”. Well, here you are.
There are many reasons for using a monospaced typeface. Putting vinyl letters on a segmented shop window is not the most obscure one. Too bad when you find out in the middle of the job that the selected font has an extra wide ‘F’ which by no means will fit. Here the maverick glyph has been replaced by bold Times. Hardly perfect! A pro would have switched to regular Matura with non-swashy capitals. Or, even better, the OpenType version, which has both shapes ready. The font in use in this find, however, is likely the limited Matura MT Script Capitals that ships with Microsoft Office.
Left: Matura MT Script Capitals. Right: Matura with plain caps
3 Comments on “An & Verkauf Fundgrube”
They forgot to include “descenders: [much] shorter than normal” in their recipe, as evidenced by the “g”.
Seriously though, I’m glad this came up here. I’ve often wished people doing these kinds of windowpane lettering would think as far as choosing a monospaced font. I don’t think I’ve ever seen that done though, and then you get those sad lonely “i”s with a lot of windowpane around them.
True. Now that reminded me of this Arial reduced to the max quaintness.
Perhaps the window-dresser was channelling Plantin? It now looks so much like DTL Flamande with the alt roman caps enabled…