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“Das Gelbe vom Ei” campaign by VetRad

Contributed by Nahuel Gerth on Jun 15th, 2022. Artwork published in
April 2022
.
    “Das Gelbe vom Ei” campaign by VetRad 1
    Photo: Nahuel Gerth. License: All Rights Reserved.

    Typography on eggs. This year’s easter campaign “Das Gelbe vom Ei” for VetRad partners was a series of still life typographic easter eggs. Each egg shows an individual letter and was part of a little quiz. The German title literally translates to “the yellow of the egg”. In the figurative sense, it stands for something like “the real deal”, or “the cat’s pajamas”. VetRad offers telemedicine, education, remote and on-site training for veterinarians.

    The font in use is Poppins from Indian Type Foundry.

    “Das Gelbe vom Ei” campaign by VetRad 2
    Photo: Nahuel Gerth. License: All Rights Reserved.
    “Das Gelbe vom Ei” campaign by VetRad 3
    Photo: Nahuel Gerth. License: All Rights Reserved.
    “Das Gelbe vom Ei” campaign by VetRad 4
    Photo: Nahuel Gerth. License: All Rights Reserved.
    “Das Gelbe vom Ei” campaign by VetRad 5
    Photo: Nahuel Gerth. License: All Rights Reserved.
    “Das Gelbe vom Ei” campaign by VetRad 6
    Photo: Nahuel Gerth. License: All Rights Reserved.
    “Das Gelbe vom Ei” campaign by VetRad 7
    Photo: Nahuel Gerth. License: All Rights Reserved.

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