Since their debut in 2013, Palace’s unconventional descriptors – which often have little or nothing to do with the product being described – have earned a cult following, with readers hooked on every line.
Collected here for the first time and printed as they appear online: a few lines set in all caps Helvetica Neue, formatted as a series of bullet points with titles in Helvetica Neue Condensed. The more than 3,000 descriptions set in all caps Rhymes are organised into 22 tongue-in-cheek categories, including Anatomy, Animals, Etiquette, Philanthropy, Romance and Travel. The text is interspersed with shots of highly coveted Palace products and chapter openers feature candid, behind-the-scenes images from Palace’s archive.
At once jokey toilet book and earnest coffee-table opus, this funny and honest volume serves as an essential record of an online phenomenon.
