We Refuse To Grow Up
Description of the project by the designers of the studio Thinking Room:
We Refuse To Grow Up is a book that tells the story of growing up as a graphic design studio in Indonesia. The book pries open the expectedly-complicated yet unpredictably-simple process that is the design process, the behind-the-scenes of how an idea goes from the drawing board into the hands of the consumers, the relationship between the designer and the client, nurturing future generations of designers to even subjects that are rarely talked about in the Indonesian design industry – the profession being undervalued yet constantly growing interests as time goes. Exploring in-depth the journey of these aspects of design, we take readers by the lessons we learned through past projects, while visually and expressively communicating a 15-year long journey with various visual elements.
Alex Slobzheninov’s Right Grotesk (Pangram Pangram) and TR Grotesk, Thinking Room’s custom typeface by Tokotype, are used throughout the design.
Creative direction: Eric Widjaja
Art direction: Ritter Willy Putra, Ira Carella
Design: Bram Patria Yoshugi, Clifford Caleb, Leonardo Laurensius
Writing and editing: Gana Adi, Eva Mega Astria, Sasqia Pristia
Props (cover art): Querramellca
