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John Lewis Toys

Contributed by Stephen Coles on Nov 25th, 2013. Artwork published in
2012
.
    John Lewis Toys 1
    Source: irvingandco.com License: All Rights Reserved.

    “Irving have updated the packaging for the complete range of John Lewis’ own brand toys. Working across seven categories from Pre-school through to Games, we have created a clean, simple design which focuses on the key attributes and values of each product category and age group. For pre-school we collaborated with Monotype to develop a bespoke rounded version of Gill Sans for John Lewis.” — Irving & Co

    John Lewis Toys 2
    Source: irvingandco.com License: All Rights Reserved.
    John Lewis Toys 3
    Source: irvingandco.com License: All Rights Reserved.
    John Lewis Toys 4
    Source: irvingandco.com License: All Rights Reserved.
    John Lewis Toys 5
    Source: irvingandco.com License: All Rights Reserved.
    John Lewis Toys 6
    Source: irvingandco.com License: All Rights Reserved.

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    1 Comment on “John Lewis Toys”

    1. Dan Rhatigan says:
      Oct 13th, 2015 4:31 pm

      I did this rounded version of Gill Sans: it was one of my first custom projects at Monotype. So glad to finally see an example of it being used!

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