Eat Curious plant-based foods
The new UK brand Eat Curious describes itself as being on a “mission to help everyone discover new ways to eat healthy and delicious plant-based food, without taxing the planet.” Fiasco Design set out to help them on their mission by creating a colorful and vibrant brand that will pop out amongst competitors in the supermarket aisles. To help see that idea through, they utilized Obviously from OH no Type Co. as their brand font, which they describe as “unapologetically bold, with luscious curves and details that are good enough to eat.” The brand system includes wonderful illustrations by Madrid-based illustrator Miguel Angel Camprubi and food styling and photography by Alan Newnham and Rachel Miles.
Rubik by Hubert and Fischer is being used for text on the website and Ohno Softie by OH no Type Co. can also be spotted on a badge that says “100% Plant Based. I’m Vegan Friendly.”
Gotta love the eat-curious.com website contact form!
