Thonet “Geeft meer cachet” ad
“Gives greater cachet” – ad by furniture manufacturer Thonet in an issue of De 8 en Opbouw from October 1937, a bimonthly journal jointly issued by the architecture groups De 8 in Amsterdam and Opbouw in Rotterdam.
In 1927, Lettergieterij „Amsterdam” voorheen N. Tetterode, or Typefoundry Amsterdam, started to work together with the Berthold foundry in Berlin. The best-known fruit of this partnership probably is Nobel, De Roos’s adaptation of Berthold-Grotesk. The two foundries also exchanged a number of designs: Berthold received Erasmus-Mediaeval (as Oranien-Mediäval) and Hollandse Mediaeval (as Holländische Mediäval), and in return Amsterdam could distribute Lo-Schrift (as Nero), Tango-Antiqua (as Luna), City (as Métro), and Plastica (as Duplex). Shown here is Sirene, which was Amsterdam’s name for Signal.
Less than three years after this ad was published, Nazi Germany invaded and occupied the Netherlands, and the typographic cooperation came to an abrupt end.
