2 Go (“To go”) packaging for Pei’s Place
Contributed by Stephen Coles on Feb 10th, 2014. Artwork published in
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Source: activatingthearchive.rit.edu License: All Rights Reserved.
“Located in the sky lobby on the 11th floor of the Centrust Miami Tower, Pei’s Place cafeteria was named after the building’s architect I.M. Pei. The logo was created under the art direction of designer Michael Bierut, while working at Vignelli Associates in the late 1980s. The logo uses two different typefaces; ITC Didi and ITC Avant Garde Gothic. The colors that are used represent the stop, yield, and go of a traffic light.” — Flora Qiangwei Zhu
Source: activatingthearchive.rit.edu License: All Rights Reserved.
Source: activatingthearchive.rit.edu License: All Rights Reserved.
1 Comment on “2 Go (“To go”) packaging for Pei’s Place”
Never knew this was art directed by Michael Bierut. But now, it seems obvious! Betcha he was on a Lubalin tip whilst doing this. The font pairing works wonders.