Tutu & Tuca
Contributed by Stefan Liute on Jun 29th, 2015. Artwork published in
June 2015
.
Source: www.storience.com Photo: Stefan Liute. Storience. License: All Rights Reserved. Artwork by Stefan Liute.
Our FMCG-trading client came to us with the story of his late grandparents (lovingly nicknamed Tuțu and Țuca). He challenged us to develop a staple umbrella brand named after them, which would target the Romanian diaspora in Western Europe.
The visual identity and packaging concept is reminiscent of the hand-made packages most Romanians once received from home when away. Under various types of paper tied with hemp rope, parents or grandparents would stuff homemade or handpicked goodies with a care that would make the recipient feel pampered and nostalgic.
Storience. License: All Rights Reserved.
Storience. License: All Rights Reserved.
Storience. License: All Rights Reserved.
