Taco Mesa
Contributed by Studio Furious on May 3rd, 2024. Artwork published in
January 2024
.
Taco Mesa is a taqueria in Paris run by chef Beatriz Gonzalez. The brand identity was designed by Studio Furious. We’ve used GT Flexa by Grilli Type for the logotype and text on the menus, packaging, stationery and signage. The M symbol is a custom design, it’s directly inspired by the taco holder shape with a touch of typical ’70s pattern. In addition, a shapes directory echoing the architectural choices of the restaurant animates the visual identity. Architecture and interiors were designed by Uchronia.
