The branding for UNICEF and NEXTGen London’s Homemade campaign uses F37 Bobby as the headline typeface. Slightly distressed, the typeface’s soft shapes and approachable forms pair well with mottled textures, simple illustrations and a vibrant palette. F37 Bobby is used alongside Jen Wagner’s Palmer Lake and Vernon Adams’ Oxygen Mono.
Description of the project by the designer:
Homemade is a global fundraising initiative bringing people together around our shared love of food. With online cooking classes taught by some of the world’s most celebrated chefs, Homemade offers an opportunity to sharpen your culinary skills and join a virtual community from the comfort of your own home – all while supporting Unicef’s largest ever appeal, protecting children affected by coronavirus.
The identity consists of a chunky serif, zestful colours and simple iconography, bringing to life the energy and enjoyment found in home cooking. Full case study coming soon.
