Bluprnt rebranding
Bluprnt, an innovation consultancy focused on the digital workplace, needed a rebrand to be seen as a partner that helps corporate workers through design. Our goal was to create a brand identity highlighting their mission to make work more human-centric. To achieve this, we carefully selected typefaces that communicate innovation and approachability.
We chose GT Super as the primary typeface for titles and headings, with GT Super Text and GT Super Display variants providing a dynamic and elegant look. The typeface collection ensures readability and impact, which are perfect for emphasizing key messages and creating a striking visual hierarchy.
We use GT America for body text, subtitles, and captions. This versatile sans-serif typeface blends clarity with warmth, ensuring that all textual content is readable and visually appealing. GT America Regular, Medium, and Bold allow consistency across various media, maintaining a clean and modern aesthetic.
Additionally, the logo incorporates a unique u element, symbolizing Bluprnt’s human side and commitment to user-centered design.
See the full case study at serious.business.
