VIGA footwear
VIGA, a footwear brand from São Paulo, was conceived with a visual identity that reflects its urban and contemporary essence. The name VIGA, inspired by architectural vocabulary, symbolizes the brand’s solidity and innovation, reimagining the classic for the modern world.
For the logo, we chose the bold, expanded Miu Miu, bringing expressiveness and a striking presence. Information is set in ABC Simon Mono and ABC Monument Grotesk. The color palette, ranging from gray to black, was chosen to reflect urban nuances and convey elegance to the brand. Additionally, we were responsible for the photographic art direction, incorporating movement and textures that enrich VIGA’s visual narrative.
This visual identity translates the combination of tradition and modernity, capturing the vibrancy of São Paulo’s streets and offering a unique and sophisticated experience.
