CellarSpace is an Australian wine-selling website launched in 2022. As of June 2024, the website at cellarspace.com appears to be no longer online. To quote from Swear Words, the agency responsible for the branding:
Inspired by the darkly magical mysteries of aged wine, the dusty vernacular of cellars and 19th Century European wine label typography, the brand identity balances gothic sophistication with lived-in warmth and familiarity.
Swear Words used NaN Tragedy and LL Bradford Mono for the whole identity. Tragedy definitely brings this “gothic sophistication” the design agency refers to, with its oblique contrast in key glyphs (mostly round letters) and its pointy details; while also not being a gothic typeface and keeping the legibility and gentleness of a Roman construction. LL Bradford Mono, in a lighter weight, brings a kind of quieter voice and rhythm to the identity, principally because of its vertical stress. Using a mono also takes the dust out of this project, anchoring it in a more contemporary and more technical aesthetics, seconded by the wide use of borders and rules across the identity.
The combined use of Tragedy in its proportional flavor and Bradford in its monospace one can only make one wonder about CellarSpace’s identity if Swear Words had the chance to use the monospace version of the Tragedy family, released by NaN seven months after the launch of the project.
