Sonny & Cher – The Beat Goes On album art
Push Pin Art Deko in use for a 1975 best-of compilation by Sonny & Cher.
Paula Scher (b. 1948) used Milton Glaser’s sans-serif caps with solid letterforms. She overlayered the letters to counter their wideness, additionally creating a spatial effect through the shadows cast onto the subsequent glyphs. The disc-like crossbars in A E H get this treatment, too, turning them into floating objects. To further increase the compactness and to reduce clutter, Scher moved the two stems of H closer together and made the vertical in E thicker. The acute accent most likely is a custom addition. Finally, the lockup is enclosed in an Art Deco frame that echoes the pastel colors of the type.
Song names and credits on the back cover are set center-aligned in light Futura.
