FF Bauer Grotesk promo video

2 Comments on “FF Bauer Grotesk promo video”

1. Shiva Nallaperumal says:

   Dec 5th, 2014 9:10 am

   This is absolutely beautiful. But guys, doesn’t this project fall under the Type specimen category rather than use per say?

2. Florian Hardwig says:

   Dec 5th, 2014 9:37 am

   Shiva, it is an edge case. As our FAQ state, “typeface specimens generally do not qualify for the Collection, but we do publish some exceptional cases, especially those that show examples of the type ‘in use’, even in fictional applications.” As a rule of thumb, we won’t include plain specimens, promotional banner images and other standard type showings in the Collection. This video goes beyond that.