Exemplary use of Heinrich Maehler’s Salut — type promotion in the form of a light bulb ad. Note the use of ‘ſ’ (long ‘s’; e.g. in sind, line 2) and of a ligature for ‘ch’ (e.g. in erhältlich, last word). Neither the official digitization of Salut nor the free Unicorn has an eszett that lives up to the original (see Außenseite, line 4).