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“Forever Summer” campaign, H&M

Contributed by Roland Hörmann on May 13th, 2016. Artwork published in .
    Bildschirmfoto 2016-05-12 um 12.05.24 1.png
    Source: http://www.hm.com H&M. License: All Rights Reserved.

    The Swedish clothing company’s advertising relies on a combination of their proprietary typefaces HM Ampersand and HM Amperserif.

    In their 2016 “Forever Summer” campaign two additional typefaces can be seen – Gloss Drop and Mistral, probably representing two stages in development or roll out of the campaign. However, Gloss Drop persisted in the videos and online channels.

    IMG_3530.jpg
    Photo: Roland Hörmann. Roland Hörmann. License: CC BY-ND.
    20160429_101450_resized.jpg
    Photo: Roland Hörmann. Roland Hörmann. License: CC BY-ND.
    20160429_101007_resized.jpg
    Photo: Roland Hörmann. Roland Hörmann. License: CC BY-NC-ND.

    Typefaces

    • Gloss Drop
    • HM Ampersand
    • HM Amperserif
    • Mistral

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