Moda Health
Omnes by Darden Studio is the corporate font for the visual identity of Moda Health. The health insurance company successfully communicates in a uniform typographic voice across a wide range of media, increasing brand recognition. Selected for its affable visual qualities, Omnes is employed for websites, ad campaigns, brochures, info leaflets, member ID cards, and promotional items.
Moda Health uses a modified version of Omnes where the single-storey alternates for ‘a’ and ‘g’ — also referred to as “Schoolbook” forms — were made the default. With their large-apertured shapes, they can further the font’s amenable look.
Omnes is used for all text on Moda’s website. Headlines and menu items are in the Medium weight, smaller text in the Regular.
Promotional posters, flyers and table tents from a campaign for dental wellness.
Details from a poster series. The rounded terminals in Omnes are echoed in borders and arrows. The list uses the font’s greater than signs (>) instead of bullets.
Headlines on images are set apart with a colored background that adapts to the line length, creating a highlight effect.
Front and back of a sample member ID card.
Moda Health’s use of Omnes extends to the italics, too. Here the Medium Italic is used for a slogan that appeared in ad campaigns and elsewhere.
Poster featuring a playful use of Omnes Bold Italic. Design by Aubree Swalko.
Omnes’s clear and friendly letterforms, combined with Moda’s bright color scheme, help to render complex tables with Medicare coverage plan details more accessible.
Table of contents page from a health plan brochure.
MusicfestNW magazine ad. Design by Jessica Glidden
Video display ad with animated Omnes shown during a match at the Moda Center, Portland, OR. Design by Aubree Swalko.
