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Fanta international websites

Contributed by Darden Studio on Dec 5th, 2017. Artwork published in
circa June 2017
.
    Fanta-hu.png
    Source: http://www.fanta.hu License: All Rights Reserved.

    In summer 2017, Fanta relaunched with Omnes Pro from Darden Studio as the primary typeface for their international websites. A global brand, Fanta wisely went with a font family that offers vast language support. It taps Omnes’s full diacritical potential, from Latvian macrons and Hungarian double acutes to Polish ogoneks, ensuring a consistent typographic identity from Argentina to Australia and from Norway to South Africa.

    The designers skillfully make Omnes work across a range of sizes and functions. Headings are shown in white against colorful images. The chosen weight, Omnes Black, robustly sets itself apart. All-caps settings add extra heft. Regular and Medium weights are used for smaller items including teasers, short texts and navigational items.

    Fanta-de.png
    Source: https://www.fanta.de License: All Rights Reserved.

    The German homepage exemplifies how Omnes is utilized across a range of roles.

    Fanta-hu-history.png
    Source: http://www.fanta.hu License: All Rights Reserved.

    The brand timeline — here in Hungarian — combines various sizes and weights of Omnes in a center-aligned setting. The year dates in big orange numerals establish a clear visual hierarchy, with the perky ‘1’ serving as eye-catcher.

    Fanta-ee-c.png
    Source: http://www.fanta.ee License: All Rights Reserved.
    Fanta-lv.png
    Source: http://www.fanta.lv License: All Rights Reserved.
    Fanta-lv-gallery.png
    Source: http://www.fanta.lv License: All Rights Reserved.
    Fanta-nl.png
    Source: https://www.fanta.nl License: All Rights Reserved.
    Fanta-it.png
    Source: http://www.fanta.it License: All Rights Reserved.
    Fanta-ar.png
    Source: http://www.fanta.com.ar License: All Rights Reserved.
    Fanta-Fr.png
    Source: https://www.fanta.fr License: All Rights Reserved.

    Nutrition facts on the French website.

    Fanta-pl.png
    Source: http://www.fanta.pl License: All Rights Reserved.

    Right-aligned heading on the Polish website.

    Typefaces

    • Omnes
    • Fanta Playful

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