Protect Our Winters redesign
Protect Our Winters (POW) is a community of athletes, scientists, creatives and business leaders advancing non-partisan policies that protect our world today and for future generations. Climate change has put outdoor playgrounds at risk. At Sid Lee Montreal, we created The Outdoor State, a campaign to stand for these playgrounds together, and protect them for our future. In parallel to the campaign, we rebranded POW. We choose bright colors to reflect the energy of POW with new colors representing the earth: dirt, rock, sand.
We also created different brand elements: hand drawn graphics to indicate the journey to the accomplishment. They are part of an adventure and tell a story. Organic shapes created from the layout of national pars, lakes, forests, etc.. representing outdoor playgrounds. Boxes are reminiscent of the cartographic elements. Using to indicate informations, stats, captions, etc…
The typography pairs a few weights/widths of GT Alpina with Sharp Grotesk and some snippets of Space Grotesk.
