Geneva app website
We call the Geneva brand language “fresh air”. Geneva is named after the Geneva Convention, a unifying moment where people set aside their differences and came together to make the world a better place. We felt like we needed a little bit of that in the world again.
Keeping on with the peace theme, the daisy logo is a little nod to hippies & flower power. Geneva is meant to feel like a breath of fresh air on a sunny day — it’s light, bright, and airy. Our brand colors are green and blue, earthy but vibrant
For typography — we felt the dichotomy between the rounded forms of Grenette SemiBold Italic and the sleek, crisp serifs of Reckless Neue Light were the perfect balance of aspirational & warm. Euclid Circular A is used for smaller sized text.
