Hypercard offers the “first personal credit card powered by employers”. The identity was developed by Daybreak Studio, combining Eiko with MD Primer. The logo is custom:
The logomark of Hypercard, symbolises the opportunities and potential unlocked by the platform, drawing inspiration from the inner workings of a bank vault. The wordmark incorporates metaphors from the Art Deco era, employing arches and sharp corners to convey a sense of style and sophistication. Additionally, fluid glass forms communicate the vivified clarity that hypercard creates with benefits, a sense of potential emerging with the refracting light.