Webb’s City Cellar is Green Bench Brewing’s second tasting room and barrel aging facility specializing in mixed culture, sours, and wild ales.
The name and brand identity pay homage to Webb’s City Drug Store, “The World’s Greatest Show Place” which first opened in downtown St. Petersburg in the mid 1920s.
Elephant is use for the logotype, with S and C customised to match archive material. Elephant is also used with what looks like Gotham and an italic Clarendon – probably Canada Type’s Clarendon Text, which is used on the website alongside URW Clarendon – for supporting type.