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Seer Medical

Contributed by Darden Studio on Jul 4th, 2022. Artwork published in
circa 2021
.
    Seer Medical 1
    Source: seermedical.com License: All Rights Reserved.

    Halyard Text is the brand typeface of Seer Medical. The Australian company creates technology for the diagnosis and management of neurological conditions, with a special focus on epilepsy. Among their products are wearable devices, a cloud platform, and machine learning systems.

    In-house designer Jessica Sneddon led a brand refresh and developed a new visual language, introducing Darden Studio’s Halyard Text as the new typographic backbone. Used in several of its eight weights, Halyard Text lends its qualities as highly readable text sans to all aspects of the brand, be it on the website, in the mobile app, for infographics or packaging. Interestingly, Seer Medical employs Halyard Text for both text and display purposes. By keeping everything in one subfamily, they opted for a look that’s deliberately more open and spacious than with Halyard Display, the sister family optimized for large sizes.

    Social media graphics
    Source: jessicasneddon.com License: All Rights Reserved.

    Social media graphics

    Social media graphics
    Source: jessicasneddon.com License: All Rights Reserved.

    Social media graphics

     taking care of structuring the rich information in Seer Medical’s mobile app
    Source: seermedical.com License: All Rights Reserved.

    Halyard Text taking care of structuring the rich information in Seer Medical’s mobile app

     is also used on the clean box designs for the Seer Home Kits.
    Source: seermedical.com License: All Rights Reserved.

    Halyard Text is also used on the clean box designs for the Seer Home Kits.

    Infographic about epilepsy diagnostics in the age of pandemic
    Source: seermedical.com License: All Rights Reserved.

    Infographic about epilepsy diagnostics in the age of pandemic

    Illustrated timeline of the Seer Medical process
    Source: seermedical.com License: All Rights Reserved.

    Illustrated timeline of the Seer Medical process

    On the website, Halyard Text is paired with the narrower  for smaller all-caps headings.
    Source: seermedical.com License: All Rights Reserved.

    On the website, Halyard Text is paired with the narrower Corporate S for smaller all-caps headings.

    Website detail with Halyard Text in a range of sizes
    Source: seermedical.com License: All Rights Reserved.

    Website detail with Halyard Text in a range of sizes

    Seer Medical 10
    Source: seermedical.com License: All Rights Reserved.
    Quote graphic set in Halyard Text
    Source: seermedical.com License: All Rights Reserved.

    Quote graphic set in Halyard Text

    Seer Medical 12
    Source: seermedical.com License: All Rights Reserved.

    Typefaces

    • Halyard Text
    • Corporate S

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