No Fall Zone – The Freeride Podcast
For realizing the identity of No Fall Zone – The Freeride Podcast, the brief called for an aesthetic that would stand out among the various social communications of the Freeride World Tour (FWT), so that it could have greater relevance and also live on as a stand-alone project. To do this, three main components were worked on.
The palette differs from the canonical FWT palette, using new, very bright, attention-grabbing colors. These colors are presented in the background by applying a gradient map to the image, introducing a new use of images that are usually without effects and rarely present as the background of the entire asset.
The sans used for the subtitle and communication in general, remains FWT’s standard typeface, GT America, although exploited differently: all compressed weights are abandoned, in favour of regular and bold: in all caps and with the addition of some ink bleeds in the subtitle, in lowercase and clean for communication. The logotype of the podcast is created using Darrell Flood’s Crazy Guy, with some minor changes to the proportions.
To add a subtle nod to the FWT branding, the typical grid of dots was then added.
