FRAU* schafft Raum

The site of the crime becomes a place of remembrance, solidarity, and prevention: FRAU* schafft Raum is the first feminist art space against violence against women*. On March 5, 2021, a 35-year-old woman was killed by her ex-partner in her tobacco shop in Vienna. In 2023, this location was renovated through the initiative of the district administration (Alsergrund) and the Human Rights Office of the City of Vienna, and has since served as a place of remembrance for all femicides, as well as an information space for empowerment, solidarity, and prevention. The emancipatory art project aims to contribute to breaking the cycle of violence in society. For this purpose, an interdisciplinary platform has been created, providing female* artists with an exhibition opportunity to engage with the topic, while also digitally providing information and referral services. FRAU* schafft Raum thus offers free, low-threshold access to artistic engagement with the topic of violence against women*.

The guiding idea for the communication design evolved from the two essential aspects of the space: the culture of remembrance, commemorating what has happened, and the work of prevention and empowerment. Visually, these two levels were translated into an interplay of the circle through a custom logo. The circle is also a strong architectural element of the FRAU* schafft Raum space. In addition to the custom logo, Helvetica is used as the main typography. According to EU Tobacco Product Directives, Helvetica is the typeface that must be used for the warning labels, thus reflecting a relic of the former tobacco shop.

Design: Lisa Eder
Programming: Left Studio
Architecture: Laura Frediani
Curation: Anna Valentina Ennemoser
Photos: Batja Ferch, Christoph Kleinsasser
Initiators: District Administration Alsergrund, Human Rights Office of the City of Vienna