Rudy Capital
Rudy is a crypto retail investment app designed to make crypto accessible and understandable for everyone. They aim to build a world where crypto investments enable equal opportunities and transform the financial landscape into a more inclusive and prosperous future.
For Rudy’s rebranding, we selected the TWK Everett typeface from Weltkern. This typeface perfectly conveys innovation and clarity, creating a striking visual hierarchy emphasizing key messages. The clean, minimalistic design and sophisticated technological imagery represent the clear and open path ahead, making complex crypto investments easy to navigate.
We chose Everett as the primary typeface for titles and headings, providing a modern and elegant look. This ensures readability and impact, which is ideal for highlighting essential information. For body text, we utilized variations of Everett, blending clarity with sophistication to maintain a cohesive and appealing aesthetic across all media.
Additionally, the logo incorporates a unique and simplified design element, symbolizing Rudy’s commitment to making crypto investments straightforward and accessible.
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