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Palmolive 1970s ads: “It’s got fingers…”

Contributed by Stephen Coles on May 30th, 2015. Artwork published in
circa 1975
.
    8527265429_5096525639_o.jpg
    Source: https://www.flickr.com Scan by SenseiAlan. License: All Rights Reserved.

    A dish soap ad from 1975 featuring recurring manicurist Madge (actress Jan Miner) and Futura Maxi (AKA Fute), a Photo-Lettering display Futura with an extra large lowercase.

    The German version of the campaign (below) featured Tilly, Kabel Black, and a more sophisticated speech balloon.

    9313427895_e0cad4ca69_h_d.jpg
    Source: https://www.flickr.com Scan by H2O74. License: All Rights Reserved.

    Typefaces

    • Futura Maxi
    • ITC Souvenir
    • Kabel Black
    • Helvetica

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    4 Comments on “Palmolive 1970s ads: “It’s got fingers…””

    1. André Mora says:
      Jun 1st, 2015  9:13 pm

      I don’t know which is better – the copy in the first balloon or the design restraint of the second. 

    2. CarlB says:
      Oct 23rd, 2015  11:40 am

      why has Madge changed her name to Tilly?

    3. Oct 24th, 2015  4:50 pm

      Madge is not a common name in Germany. Tilly isn’t really common either, but at least its pronounciaton isn’t close to the German Matsch (mud, sludge).

    4. Robert King says:
      Apr 27th, 2017  2:19 am

      Sorry, Madge — Tilly is way cooler than you. The tightly spaced Kabel Black, the modernist speech bubble — even the bottle is a sexier design.

      These are both really interesting. Thanks for posting.

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