Guaiacalcium ad
Contributed by Stephen Coles on Aug 20th, 2017. Artwork published in
.
Source: www.archiviograficaitaliana.com Image: Archivio Grafica Italiana. License: All Rights Reserved.
Magazine advertisement for a syrup that communicates the idea of stopping coughs and flu through the illustration of a traffic light with red light (stop) turned on.
Medical advertisement for Dompé Pharmaceutical (Milan) product. “I have attempted to escape from the geometrical and typographical straightjacket imposed by Swiss constructivism and the influence of Mondrian” (The Work of Franco Grignani by Alan Bartram, Typographica 1, June 1960).
