Ruins – First Aid Kit
Contributed by Patrice Barnabé on Jan 21st, 2018. Artwork published in
January 2018
.
License: All Rights Reserved.
First Aid Kit — Ruins cover
Swedish folk duo First Aid Kit newest release Ruins (2018) features the typeface Tango, from logotype to video titles and promotional communication.
License: All Rights Reserved.
Logo
Source: twitter.com License: All Rights Reserved.
Swedish duo in front of advert in Shoreditch, London
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Fireworks videoclip title
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It's a Shame videoclip title
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Instagram feed
Source: first-aid-kit-eu.myshopify.com License: All Rights Reserved.
Tote bag
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Source: www.instagram.com License: All Rights Reserved.
4 Comments on “Ruins – First Aid Kit”
The band logo features a few details — swash ‘r’, terminal form for ‘d’ — that are neither included in the digital versions of Tango, nor in Colin Brignall’s original design, as this Letraset sheet suggests.
They are probably customizations, and feel very appropriate. Interestingly, similar details are present in the logo for the movie Last Tango in Paris (1972), designed by Joe Caroff, which, as Stephen has noted, must have served as Brignall’s inspiration.
I think the wordmark of the band is very well done, and the tight tracking creates nice ligatures. Also interesting to note that the straight version of the logo/wordmark is different, with a straight base of the F and short/regular terminal for the ‘d’ (see vinyl picture).
Credits to be confirmed, but might be Montreal-based graphic design studio Storey Elementary. They have created artwork for previous First Aid Kit albums.
Storey Elementary have confirmed that this is their work.
This whole design system is excellent. I love seeing Tango in an contemporary usage—I don’t see it often enough! Here is their poster for the band’s tour.