“Sie haben den Hauptverdienst!!” ad by Edion-Eduard Müller
Addendum to altpapiersammler’s find of an advertising letter by Edion-Eduard Müller.
This ad by the dubious mail order company for beauty and health products uses several of the same typefaces, including Bernhard-Antiqua schmalfett for the headline – with a double exclamation mark and no less than three manicules.
The second-largest type (“Erfolg”) is also a design by Lucian Bernhard, Bernhard-Fraktur extrafett (Bauer, 1924). It’s sandwiched by a compressed blackletter, Amts-Fraktur eng halbfett, designed by Heinrich Hoffmeister and issued by the Stempel foundry in 1909. The smaller bold blackletter (“Jeder Käufer …”, “Einige Beispiele …”) is not Bernhard-Fraktur, but the similar, albeit less expressive Buhe-Fraktur fett. It was added in 1922 to Walter Buhe’s family for Stempel.
While the envelope in the other post is not explicitly dated, this advert mentions a 1926 date in one of the customer testimonials on the back side.
“Noch nie hat” is Sorbonne fett (Berthold, 1908).
