ISIA Urbino identity and website
Mobile views of the website
Halyard by Darden Studio is the typeface used for the visual identity of ISIA Urbino.
ISIA Urbino is a graphic design and visual communication school in central Italy. Set up in 1962, the school became an Instituto Superiore per Industrie Artistiche (Institute of Higher Education in the Artistic Industries) in 1974. Today, ISIA offers a three-year degree program in Graphic Design and Visual Communication and three M.A. programs in Communication, Design and Publishing; Cultural Heritage Photography; and Illustration.
ZeroDotZero was entrusted with designing a new identity for the school. The studio from The Hague settled on Halyard Display as the primary typeface. For the website – the school’s central tool of communication – ZeroDotZero collaborated with software architect and developer Amir Houieh. The web platform uses free online tools as CMS: editors create the content using Google Docs, Sheets, Calendar etc. and upload it to Google Drive, which is then processed and exposed publicly via two APIs. All text is rendered in a single font, Halyard Display’s Book weight.
For other applications like announcements, event posters and social media graphics, ISIA Urbino uses a wider range of styles from the Halyard series, including bolder weights from Halyard Display as well as Halyard Text. The new identity was launched in April 2020.
Concept and design: Maaike Besseling, Thomas Castro, Michiel Terpelle
Identity implementation: Maloe Brinkman, Thomas Castro, Jurrit van der Ploeg
Website with news, events, showcases and more, arranged in five columns. The letters that make up the school’s name wrap around the margin, serving as a toggle to access the institutional information.
The institutional info about the school’s history, its organization, staff, workshops etc. is presented in white on black.
Social media post featuring Halyard Display’s default Q. The font includes a second form with a diagonal bar, alongside many other alternates.
The 16th edition of Premio Nazionale delle Arti, Design, was held at ISIA Urbino from September 29 to October 1, 2022.
A selection of thesis projects by ISIA students was exhibited at Polycopies, a photo publishing festival organized every year on the occasion of Paris Photo.
Halyard Display SemiBold for ISIA U’s Open Day 2023
Program details for the ISIA U Training Days 2023
Halyard Text for announcing ISIA U’s participation in the Bologna Children’s Book Fair 2023
