Every six minutes, someone in the United States dies from opioid overdose. 855-HOW-TO-QUIT is a toll-free helpline by Anzen Health intended to reach people in the most critical moment – when they have a pill in their hand.
Each pill comes with a unique identifier imprinted, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. The helpline transforms these imprint codes into phone extensions, connecting those who struggle with addiction with those who managed to quit that very pill.
Kimera created a custom Waldenburg Fett Schmal for the campaign, with a custom Q and parentheses.