Hi Lab is a cannabis brand based in Vevey, Switzerland. In contrast with their natural product, they went for a minimal black-and-white branding and packaging design. The only eccentric details are the tilted baselines of the wordmark and the font used for the whole, NaN Fiasco, a geometric sans with voluntary inconsistencies giving it some vividness.
Every packaging features the mandatory health warning set in Neue Helvetica LT 75 Bold. The font choice is prescribed by the Swiss law:
[…] en caractères Neue Helvetica LT 75 Bold, en minuscules, sauf pour la première lettre du message ou lorsque l’orthographe l’exige
Unofficial English translation:
in the Neue Helvetica LT 75 Bold font, in lowercase, except for the first letter of the message or when the orthography needs it
